Over the last two weeks, there has been a lot of conversation in the advertising community about statements made by Proctor & Gamble CEO Robert McDonald and CFO Jon Moeller on the company’s quarterly earnings call. McDonald and Moeller announced they would lay off 1,600 employees, including some in the marketing department, and that they would rely on digital marketing to help contain media spending long-term. With a $10 billion annual advertising budget, the traditional media folks have been doing a lot of hand wringing while the teams leading the “hot” digital properties have been twitching in anticipation. Continue reading
About The Radio AgencyFor nearly 20 years The Radio Agency has focused exclusively on the medium of radio, gaining expertise unmatched by any advertising agency in America. Since 1993 we've worked with Fortune 500 companies, direct marketers, retail consumer brands, and dot com visionaries to create and manage their radio campaigns.
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